E Commerce shops have gained momentum in this virtual world with thousands of small to medium shops emerging with their own unique and highly valued products for people all across the world. This massive increase in online shops have led to a massive distribution of web traffic among all marketplaces, thereby distributing the overall sales to each and every well maintained shop with optimum pricing and high discount rates. This has indeed led to an accountable drop in sales amongst those bigger platforms like Amazon, Walmart, Aliexpress, Dhgate and many other older, yet reputable shops, which have hindered the overall progress of these shops by a greater margin. E Commerce platforms like Shopify, Woo-Commerce, Magento And Opencart have helped local general business to create an online platform for selling their products and gaining maximum exposure, thereby generating more sales and increasing the overall population of online shops. Very few small starters like Shopperwear Fashion, which sells high quality, unique and cheapest fashion product all across the world, have success in the long run, in this intense virtual competition, but rather hard working and well informed operators gain success that could generate sales in the first few months of their launch and gain steady sales in days to come.
WHY ARE BIGGER SHOPS NOT PERFORMING LIKE BEFORE ?
There are billions of people accessing the internet for an array of information and there are millions of people that look for unique products to buy, not those similar common products found in bigger shops. Hence there are high chances for sales to happen every now and than, if you could possibly come out with awesome design and work your online presence in the correct possible way, to gain maximum exposure and generate maximum sales. Another most important factor is the price factor and the discount factor that have really hit these bigger shops with a bang, that too with unique and high quality products now available in smaller shops, with the same shipping experience. The amount of products available in these bigger shops are to much to handle, millions of product on line, hence working on SEO for each and every product is highly expensive and time consuming, this is were smaller shops win the battle with lesser products to handle, with correct and efficient SEO to push their products right on front page of Search Engines like Google and Bing. This century is for content marketing especially for E Commerce stores, where unique contents bring high quality traffic with greater ranking, as compared to link generation or even domain authority of a website. Search Engines like unique quality contents which people possible like to see and which have high chances to get viral on the web, hence smaller shops again wins this battle, thereby distributing quality traffic among these smaller well designed shops and hence sales have decreased considerably for bigger shops. Now bigger shops need a heavy investment on overall marketing in order to pluck those high quality converting traffic back from those smaller shops, now what this lead to, is a total loss.
SETTING UP YOUR OWN ONLINE PRESENCE
Today there are a number of E Commerce platforms available in the market, which you can make use of and create you own online presence, flood it with your high quality contents and you are ready to go. E Commerce platforms like Magento, comes for free as an open project for you to make the most out of it. Shopify is another high quality E Commerce platform which has an easy setup and also helps you in your online venture. Woo-Commerce is another very popular platform with easy product integration and excellent features to make your business as easy as possible. You can even create your own Facebook page and start advertising your products. The most important integration is the payment gateway system which you have to select wisely looking at various factors like tax deduction, currency conversion rates, availability in various countries and highly efficient with faster yet easy transactions for your customers to handle. Paypal and 2Checkout are the most popular in this segment for starters to be able to perform transaction in all currencies and covers maximum countries, as compared to other payment systems available in the market. Creating you own logo, advertising contents and policies are another important elements which should be handled wisely, as this can be an important factor for generating more sale and provide you with better conversion rate. People like to read your policies and about us pages before buying from your store, hence bang on, high quality pages can gain trust and value to your overall online reputation. Generating a daily traffic of 1000 visitors which generates hardly 2-5 sales per day is worth nothing as compared to 100 visitors which could possibly generate 5-10 sales per day, hence try to get converting targeted traffic, rather than high amount of useless traffic which gives you no income. You need to create an easy user friendly environment, efficient and faster checkout payment pages, on top of that, people look at your price tag and the discount rate offered at that instant, before making a purchase, this is the most important factor for generating constant sale, hence fix your prices to the minimum profit for your company. A constant lead generation and a good conversion rate is always look by Google as good ranking signal and gives that website a better ranking as well.
Read more about entrepreneurship and setting up an online presence for your business on Entrepreneur and get all the help required to succeed in your online venture.
SEARCH ENGINE OPTIMISATION FOR BEGINNERS
SEO for your shop is so very important and should be considered as an important factor for driving high quality traffic to your website from Search Engines like Google and Bing, which generates sale. A bad SEO for starters can cost you heavily on investment and delays you overall progress, limiting lead generation. There are few factors which should be considered for optimising you website properly. The most common factor is creating a robots.txt and allowing all traffic to flow in, please don't try to block anyone, as robots.txt is not for security, it is an instruction to bot and scrapers, so try to allow everyone. Another is creating a sitemap.xml as a website with sitemap.xml gets crawled faster while adding newer product to your category. Open Google Search Console account and Google Analytics Account to better manage your website, don't rely on other metrics, Google Analytics provide you with the best traffic analysis. Submit you website using Google Webmasters Tools and constantly analyse reports generated. Link your Analytics with Search Console for getting reports on your links and traffic flow. Few on-page optimisation should be considered as very important as your page need a title tag, should contain meta description, and meta title and a short product description too. If your website does not contain a meta title or meta description, then Search Engines considers your title tag and description as your meta title and meta description, hence not that important. The length should not be considered as an important factor. Target keywords while writing title and description, but don't try to overuse your keywords. Try to create important high authority links to your pages with different keywords as anchor texts.
EASY HIGH QUALITY LINKS THAT COUNTS
As an E-Commerce starter, you can easily get high quality links to your contents that counts and gives your online presence a better authority and thereby gives you converting traffic which generates sales. First in the list is social sharing on various platforms like Facebook, Twitter, Pinterest, Tumblr And Google Plus, these social platforms gives your business more exposure and a better authority with maximum chance of getting links not only from these social networks but also from other websites and blogs, if they find your products and contents valuable and unique. This way you get better branding for your online portal and you could get targeted traffic to your website. Publishing your own blogging network gives your web portal even more value and better ranking signal, produce more high quality articles and publish it regularly. Try removing bad span links, as these can impact your overall domain authority.
NOT TO DO AS AN E COMMERCE STARTER
As a starter, you should not follow illegal ways in the eyes of Search Engines for creating links to your site, if by chance you don't get punished, it could impact your overall conversion rate and degrades your domain authority by a heavy margin. You also should not invest heavily on advertising as a starter, as your brand name is new in the industry and conversion from paid advertising is so very minimum during the starting phases, hence use your resources wisely and in a proper manner. Don't ever buy links as a high quality links to a newer website is looked cautiously by Search Engines and your website could possibly be flagged. It takes time and hard work to build a strong authority in the internet, which require intense work and time to gain success. Starter E Commerce website gets maximum sales from Google Search, hence try optimising your contents as much to get 90% or more page optimisation rank. Social traffic hardly generate sales for starters, hence try to drive maximum traffic from Google and just use social platform for branding only, with constant shares every day.
The best way to earn high quality traffic is by creating and publishing high quality contents and product which should be unique and well described with a high quality product description and lot of high quality images which could attract everyone's attention. Images with beautiful models can even increase your social traffic and generate more likes and shares. You could possibly publish a video of the product for your visitors to see before making the purchase. This is content marketing and the top of the list for Google to rank a page.
Check out a list of most popular shops for fashion accessories and sunglasses, which is considered the most trending in this era. You can better understand the working and you can easily follow their strategies and ideas to get success in this online venture to become a top shop.
These things above if followed properly can easily generate sales and better income every month which can lead to steady increase in your overall domain authority and better ranking in Google Search. Its easy to generate traffic but very difficult to generate sales, hence concentrate on increasing the usability of your web portal and provide your visitors with discounts and nominal prices which could attract their attention every now and then. Make your traffic count, try to convert each and every traffic, this lead to a better conversion rate and higher ranking signal.
Learn more about online business on Businessnewsdaily and read various features which need careful attention before starting your business so that you could reduce the time needed to generate income out of it. Some quick business tips and fresh ideas to help you with your online earnings in 2018.
WHY ARE BIGGER SHOPS NOT PERFORMING LIKE BEFORE ?
There are billions of people accessing the internet for an array of information and there are millions of people that look for unique products to buy, not those similar common products found in bigger shops. Hence there are high chances for sales to happen every now and than, if you could possibly come out with awesome design and work your online presence in the correct possible way, to gain maximum exposure and generate maximum sales. Another most important factor is the price factor and the discount factor that have really hit these bigger shops with a bang, that too with unique and high quality products now available in smaller shops, with the same shipping experience. The amount of products available in these bigger shops are to much to handle, millions of product on line, hence working on SEO for each and every product is highly expensive and time consuming, this is were smaller shops win the battle with lesser products to handle, with correct and efficient SEO to push their products right on front page of Search Engines like Google and Bing. This century is for content marketing especially for E Commerce stores, where unique contents bring high quality traffic with greater ranking, as compared to link generation or even domain authority of a website. Search Engines like unique quality contents which people possible like to see and which have high chances to get viral on the web, hence smaller shops again wins this battle, thereby distributing quality traffic among these smaller well designed shops and hence sales have decreased considerably for bigger shops. Now bigger shops need a heavy investment on overall marketing in order to pluck those high quality converting traffic back from those smaller shops, now what this lead to, is a total loss.
SETTING UP YOUR OWN ONLINE PRESENCE
Today there are a number of E Commerce platforms available in the market, which you can make use of and create you own online presence, flood it with your high quality contents and you are ready to go. E Commerce platforms like Magento, comes for free as an open project for you to make the most out of it. Shopify is another high quality E Commerce platform which has an easy setup and also helps you in your online venture. Woo-Commerce is another very popular platform with easy product integration and excellent features to make your business as easy as possible. You can even create your own Facebook page and start advertising your products. The most important integration is the payment gateway system which you have to select wisely looking at various factors like tax deduction, currency conversion rates, availability in various countries and highly efficient with faster yet easy transactions for your customers to handle. Paypal and 2Checkout are the most popular in this segment for starters to be able to perform transaction in all currencies and covers maximum countries, as compared to other payment systems available in the market. Creating you own logo, advertising contents and policies are another important elements which should be handled wisely, as this can be an important factor for generating more sale and provide you with better conversion rate. People like to read your policies and about us pages before buying from your store, hence bang on, high quality pages can gain trust and value to your overall online reputation. Generating a daily traffic of 1000 visitors which generates hardly 2-5 sales per day is worth nothing as compared to 100 visitors which could possibly generate 5-10 sales per day, hence try to get converting targeted traffic, rather than high amount of useless traffic which gives you no income. You need to create an easy user friendly environment, efficient and faster checkout payment pages, on top of that, people look at your price tag and the discount rate offered at that instant, before making a purchase, this is the most important factor for generating constant sale, hence fix your prices to the minimum profit for your company. A constant lead generation and a good conversion rate is always look by Google as good ranking signal and gives that website a better ranking as well.
Read more about entrepreneurship and setting up an online presence for your business on Entrepreneur and get all the help required to succeed in your online venture.
SEARCH ENGINE OPTIMISATION FOR BEGINNERS
SEO for your shop is so very important and should be considered as an important factor for driving high quality traffic to your website from Search Engines like Google and Bing, which generates sale. A bad SEO for starters can cost you heavily on investment and delays you overall progress, limiting lead generation. There are few factors which should be considered for optimising you website properly. The most common factor is creating a robots.txt and allowing all traffic to flow in, please don't try to block anyone, as robots.txt is not for security, it is an instruction to bot and scrapers, so try to allow everyone. Another is creating a sitemap.xml as a website with sitemap.xml gets crawled faster while adding newer product to your category. Open Google Search Console account and Google Analytics Account to better manage your website, don't rely on other metrics, Google Analytics provide you with the best traffic analysis. Submit you website using Google Webmasters Tools and constantly analyse reports generated. Link your Analytics with Search Console for getting reports on your links and traffic flow. Few on-page optimisation should be considered as very important as your page need a title tag, should contain meta description, and meta title and a short product description too. If your website does not contain a meta title or meta description, then Search Engines considers your title tag and description as your meta title and meta description, hence not that important. The length should not be considered as an important factor. Target keywords while writing title and description, but don't try to overuse your keywords. Try to create important high authority links to your pages with different keywords as anchor texts.
EASY HIGH QUALITY LINKS THAT COUNTS
As an E-Commerce starter, you can easily get high quality links to your contents that counts and gives your online presence a better authority and thereby gives you converting traffic which generates sales. First in the list is social sharing on various platforms like Facebook, Twitter, Pinterest, Tumblr And Google Plus, these social platforms gives your business more exposure and a better authority with maximum chance of getting links not only from these social networks but also from other websites and blogs, if they find your products and contents valuable and unique. This way you get better branding for your online portal and you could get targeted traffic to your website. Publishing your own blogging network gives your web portal even more value and better ranking signal, produce more high quality articles and publish it regularly. Try removing bad span links, as these can impact your overall domain authority.
NOT TO DO AS AN E COMMERCE STARTER
As a starter, you should not follow illegal ways in the eyes of Search Engines for creating links to your site, if by chance you don't get punished, it could impact your overall conversion rate and degrades your domain authority by a heavy margin. You also should not invest heavily on advertising as a starter, as your brand name is new in the industry and conversion from paid advertising is so very minimum during the starting phases, hence use your resources wisely and in a proper manner. Don't ever buy links as a high quality links to a newer website is looked cautiously by Search Engines and your website could possibly be flagged. It takes time and hard work to build a strong authority in the internet, which require intense work and time to gain success. Starter E Commerce website gets maximum sales from Google Search, hence try optimising your contents as much to get 90% or more page optimisation rank. Social traffic hardly generate sales for starters, hence try to drive maximum traffic from Google and just use social platform for branding only, with constant shares every day.
The best way to earn high quality traffic is by creating and publishing high quality contents and product which should be unique and well described with a high quality product description and lot of high quality images which could attract everyone's attention. Images with beautiful models can even increase your social traffic and generate more likes and shares. You could possibly publish a video of the product for your visitors to see before making the purchase. This is content marketing and the top of the list for Google to rank a page.
Check out a list of most popular shops for fashion accessories and sunglasses, which is considered the most trending in this era. You can better understand the working and you can easily follow their strategies and ideas to get success in this online venture to become a top shop.
These things above if followed properly can easily generate sales and better income every month which can lead to steady increase in your overall domain authority and better ranking in Google Search. Its easy to generate traffic but very difficult to generate sales, hence concentrate on increasing the usability of your web portal and provide your visitors with discounts and nominal prices which could attract their attention every now and then. Make your traffic count, try to convert each and every traffic, this lead to a better conversion rate and higher ranking signal.
Learn more about online business on Businessnewsdaily and read various features which need careful attention before starting your business so that you could reduce the time needed to generate income out of it. Some quick business tips and fresh ideas to help you with your online earnings in 2018.
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